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Getting Found Online

Essential Search Engine Optimization Skills (SEO)
One workshop in two three-hour sessions

The information explosion continues, as the amount of Internet data we are all creating will increase by 50-75x in the next 10 years. With that much information out there, how will people easily find you or your business when they search online?

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Introduction to Email Marketing

Understand and Choose Your Best Email ‘Blast’ Tool
One workshop in one three-hour session

Email marketing is a cost effective way for a small business to set itself apart from the competition, and engage with its core audience in a deeper way.

Today’s slew of email campaign management services can create for you an increased level of professionalism, not just in your Internet marketing presentation, but in the way customers will be able to engage you and respond to your business services.

In this workshop, you will learn how to format effectively designed email blasts, manage a list of addresses, and access real-time statistics that show you open-rates and click-through percentages.
  

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Business Marketing with Facebook & Twitter (Social Media 101)

Building Electronic Community Through Social Media:
One workshop in two three-hour sessions

Modern social media has been around for a few years now, and this technological trend shows no signs of letting up. Businesses both large and small have found ways to leverage the pervasive new mediums of Twitter, Facebook, and other networks to increase customer engagement and the bottom line. Is social media marketing just a new way of broadcasting commercial advertisements, or will you need to spend time engaging with your clients and potential customers? How much of your time and resources will you need to commit, and what kind of return can you expect on your investment?

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For the past five years I have managed social media and Internet marketing efforts for the Carriage House Cafe here in Ithaca, New York. Together we have spear-headed the use of new media to tell a brand’s story; we were one of the very first businesses in Ithaca to be active on Twitter and Foursquare.

Because we were the tip of the spear during that time, Your News Now in Syracuse did a piece on me and the CHC’s use of Twitter. This evening news story was seen by an executive at Ithaca College who got in touch with me, and invited me to sit on a social media panel discussion for local business people at the Chamber of Commerce.

That started the ball rolling, and my life hasn’t been the same since.

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