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Getting Found Online

Essential Search Engine Optimization Skills (SEO)
One workshop in two three-hour sessions

The information explosion continues, as the amount of Internet data we are all creating will increase by 50-75x in the next 10 years. With that much information out there, how will people easily find you or your business when they search online?

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My Zero-Tolerance Policy for Online Bullying

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Because I recently changed my Facebook profile policy to a more open model of outreach, I am getting a lot more interaction with my personal Facebook posts than I have in the recent past. I am excited to be using Facebook in this way to meet more new people with whom I may share common ground.

In adopting this more liberal policy, I am meeting lots of folks of which I know little, and that’s what this is all about. “Hello, nice to meet you!”

Unfortunately, when mixing in these unknowns, I am finding a few people who, out of habit, or because of current cultural norms, think that it is ok to be insulting to either myself or to my friends whom are interacting with these posts. 

It’s not.

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Today’s Scarlet Letter is ‘Conspiracy Theorist’

It’s time for us to decide if we really want a free Internet. Certainly many of us do. Some of us think we do, but we don’t really understand what this entails or what the consequences might be. Then there is a rising tide of increasingly loud voices who do not believe in an unfettered, level playing field for human ideas, who are frightened by the radical extremes of people’s opinions, and who would seek to control thought itself. And some of these folks would like to fundamentally change our online lives as we know them.

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Introduction to Email Marketing

Understand and Choose Your Best Email ‘Blast’ Tool
One workshop in one three-hour session

Email marketing is a cost-effective way for a small business to set itself apart from the competition, and engage with its core audience in a deeper way.

Today’s slew of email campaign management services can create for you an increased level of professionalism, not just in your Internet marketing presentation, but in the way customers will be able to engage you and respond to your business services.

In this workshop, you will learn how to format effectively designed email blasts, manage a list of addresses, and access real-time statistics that show you open-rates and click-through percentages.
  

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Business Marketing with Facebook & Twitter (Social Media 101)

Building Electronic Community Through Social Media:
One workshop in two three-hour sessions

Modern social media has been around for a few years now, and this technological trend shows no signs of letting up. Businesses both large and small have found ways to leverage the pervasive new mediums of Twitter, Facebook, and other networks to increase customer engagement and the bottom line. Is social media marketing just a new way of broadcasting commercial advertisements, or will you need to spend time engaging with your clients and potential customers? How much of your time and resources will you need to commit, and what kind of return can you expect on your investment?

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#911: Give thanks today for everything you have, for all your precious loved-ones, and most of all, for your freedom.

#911: Give thanks today for everything you have, for all your precious loved-ones, and most of all, for your freedom.

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Introduction to Internet Marketing (101)

Telling Your Story Authentically with Modern Tools
One workshop in one three-hour session

The amount of data in the world will increase 50-75x in the next decade. Will people be able to find you in the midst of this information explosion? Will traditional marketing techniques be effective in this new age, or is the Internet just a new way to advertise? 

To find the answer to these questions, we must learn how to tell an authentic human story. The technological tools available to us today represent unprecedented opportunities to share our experiences through rich new decentralized forms of media.

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