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#Tweetstock007 Reminded Me That Developing an Authentic Voice is Key for Any Social Media

In our use of social media, we have lots of choices to make, and one of the most important is the type of voice we develop. Will it be corporate or personal, serious or playful? Angry, political, religious, agnostic, positive, negative, or neutral? Nice or mean, smart or … not? It is a choice we make when we begin to speak for ourselves or a brand, but it is also a developmental process that never ends, and it is reflected every single time we post something for an online audience, whether it be a blog, Facebook update, or tweet. Through that voice, we create in the minds of our audience an evolving, yet enduring, impression of who we are are and what we are about. It’s a persona. And this matters a whole lot.

This last week I had the pleasure, honor, and privilege of being invited to make a presentation at Tweetstock 007 in Brantford, Ontario, Canada. This is more of a “rock show” for social media enthusiasts, than it is a conference, in my feeling. Very professional, but also, not stiff. I like this. For me, the opportunity of being able to take in social media presentations and be exposed to the thoughts of expert Internet marketing professionals from all walks of life, is an experience rife with lessons in allowing myself to be authentic, genuine, and candid. …

Vulnerable, even.


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#Tweetstock007: Wanted to post this earlier but couldn’t because of local connectivity issues. #Tiltshift from the same stage POV. (Taken with instagram)

#Tweetstock007: Wanted to post this earlier but couldn’t because of local connectivity issues. #Tiltshift from the same stage POV. (Taken with instagram)

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#Tweetstock007: (Taken with instagram)

#Tweetstock007: (Taken with instagram)

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This is gonna be fun. On my way to #Brantford #Ontario #Canada for #Tweetstock007. Hmm, which way should I go? … (Taken with instagram)

This is gonna be fun. On my way to #Brantford #Ontario #Canada for #Tweetstock007. Hmm, which way should I go? … (Taken with instagram)

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Was Rod Serling the Lost Beat Poet?

(His smoky, dimly lit coffeehouse, the Twilight Zone …)

Since childhood, I have been an admirer of the original Twilight Zone television series of the late 1950s and early 1960s, but it wasn’t until I studied Beat Generation literature in college that it occurred to me that Rod Serling was really the Beat writer for television during that era.

His teeth-clenched deliveries, smoldering cigarette in hand, are like well-crafted stage performance readings, and while his Twilight Zone monologues are indeed poetic, they are also tempered by his stated desire to sneak his anti-establishment morality plays past the corporate censors and onto the airwaves of the day.

Consequently, Serling wears a dark suit in lieu of a Beatnik black turtleneck, and the hypnotic Twilight Zone theme, played through a guitar and orchestra, is like an expansion of iconic Beat bongo accompaniment. The characteristic drums can even be heard in the background of this famous theme.

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