Building Electronic Community Through Social Media:
One workshop in two three-hour sessions
Modern social media has been around for a few years now, and this technological trend shows no signs of letting up. Businesses both large and small have found ways to leverage the pervasive new mediums of Twitter, Facebook, and other networks to increase customer engagement and the bottom line. Is social media marketing just a new way of broadcasting commercial advertisements, or will you need to spend time engaging with your clients and potential customers? How much of your time and resources will you need to commit, and what kind of return can you expect on your investment?
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Telling Your Story Authentically with Modern Tools
One workshop in one three-hour session
The amount of data in the world will increase 50-75x in the next decade. Will people be able to find you in the midst of this information explosion? Will traditional marketing techniques be effective in this new age, or is the Internet just a new way to advertise?
To find the answer to these questions, we must learn how to tell an authentic human story. The technological tools available to us today represent unprecedented opportunities to share our experiences through rich new decentralized forms of media.
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Because I recently changed my Facebook profile policy to a more open model of outreach, I am getting a lot more interaction with my personal Facebook posts than I have in the recent past. I am excited to be using Facebook in this way to meet more new people with whom I may share common ground.
In adopting this more liberal policy, I am meeting lots of folks of which I know little, and that’s what this is all about. “Hello, nice to meet you!”
Unfortunately, when mixing in these unknowns, I am finding a few people who, out of habit, or because of current cultural norms, think that it is ok to be insulting to either myself or to my friends whom are interacting with these posts.
It’s not.
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How Facebook is throttling the reach of your fan page
And why we are giving up on the ‘American Dream’ of home ownership. What will the future bring for our family?
Thank you so much for listening. You can also subscribe to the @mouselink podcast on iTunes.
Is the Web 2.0 bubble about to burst? Is the honeymoon over for social media? A special three-part conversation on technorealism and social media:
Pocast #12 - The Klout debacle
Part 1 of 3: Social media fatigue leads to a personal program of selectively culling my social media efforts.
Podcast #13 - Committing Facebook ‘suicide’
Part 2 of 3: More and more people I talk to are deleting everything from their Facebook, and deactivating their accounts. Are you one of them?
Podcast #14 - Quitting Foursquare, email, and more
Part 3 of 3: After all this time, Foursquare seems pointless, I HATE email, and too many businesses are failing in their social media.
Thank you so much for listening! You can also subscribe to the @mouselink podcast on iTunes.
“Technorealism,” the reality that lies somewhere between the hype of technophilia and the pessimism of being a luddite.
Thank you so much for listening. You can also subscribe to the @mouselink podcast on iTunes.
