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Introduction to Internet Analytics

Measure the Effectiveness of Your Internet Marketing
One workshop in one three-hour session

It’s one thing to have a lot of likes on Facebook or followers on Twitter, but how many people are actually seeing and responding to your posts? Is Klout a good measure of your social media effectiveness, or are there other, more transparent tools that provide clearer feedback? And what about the reach of your email marketing campaigns or the impact of your YouTube videos?

Better understanding analytical tools and their associated terminology will help you better measure the effectiveness of your Internet Marketing efforts, because numbers on the Internet can be deceiving.

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Business Marketing with Facebook & Twitter (Social Media 101)

Building Electronic Community Through Social Media:
One workshop in two three-hour sessions

Modern social media has been around for a few years now, and this technological trend shows no signs of letting up. Businesses both large and small have found ways to leverage the pervasive new mediums of Twitter, Facebook, and other networks to increase customer engagement and the bottom line. Is social media marketing just a new way of broadcasting commercial advertisements, or will you need to spend time engaging with your clients and potential customers? How much of your time and resources will you need to commit, and what kind of return can you expect on your investment?

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@Mouselink Workshops and Business Training

Internet Marketing & Social Media Education
by Matteo Wyllyamz

@Mouselink is the internet handle of the New-York-based author, teacher, public speaker and artist, Matteo Wyllyamz. Matteo is interested in new media, visual communication, “technorealism,” and future trends forecasting. He writes and speaks about the ways in which emerging technologies impact our society, communities, businesses, schools, and us as individuals.

This approach is sometimes referred to as “futurism.”
  

Matteo Wyllyamz speaks on futurism, new media, and Internet marketing topics

Are you paying attention? Our planet is changing at an exponential rate. If you don’t know what dramatic changes are coming in the next few years, how will you be prepared? Or will your adaptations come too late? 

Matteo specializes in bringing the details of these emerging technologies to those who may not already be paying attention, and creates visual and spoken-word presentations on these same topics. Matteo likes to tell stories within the framework of the “philosophy of technology.” Many of these stories are global. Some are local. All are personal.

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If you need information on pricing go here http://mslnk.bz/WmHq0T

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Hire Matteo Wyllyamz aka @Mouselink

Public Speaker, Teacher, Analyst, and Consultant in
New Media, Internet Marketing, and Futurism

The amount of data in the world will increase 50-75x in the next decade. Will people be able to find you in the midst of this information explosion? Will traditional marketing techniques be effective in this new age, or is the Internet just a new way to advertise? 

To find the answer to these questions, we must learn how to tell an authentic human story. The technological tools available to us today represent unprecedented opportunities to share our experiences through rich new decentralized forms of media.

Whether you are in the beginning stages of telling your story, or you have been doing it for some time now, it is always a good time to analyze your marketing strategy. Getting involved with a seasoned and reasoned consultant or trainer could help you make key decisions that will not only make your efforts more effective, but it could also save you time and money in the long run. 

None of this is as hard to learn as you might think. Contact me, and we’ll discover more together.

Matteo Wyllyamz,  aka @Mouselink
  

Matteo Wyllyamz speaks on futurism, new media, and Internet marketing topics

Our planet is changing at an exponential rate. If you don’t know what dramatic changes are coming in the next few years, how will you be prepared?

@Mouselink is the internet handle of the New-York-based author, teacher, public speaker and artist, Matteo Wyllyamz. Matteo is interested in new media, visual communication, “technorealism,” and future trends forecasting. He writes and speaks about the ways in which emerging technologies impact our society, communities, businesses, schools, and us as individuals.

This approach is sometimes referred to as “futurism.”

Matteo specializes in bringing the details of these emerging technologies to those who may not already be paying attention, and creates visual and spoken-word presentations on these same topics. Matteo likes to tell stories within the framework of the “philosophy of technology.” Many of these stories are global. Some are local. All are personal.

Matteo Wyllyamz speaks on futurism, new media, and Internet marketing topics

Matteo wants to know, what is the story you are telling, or did you know that you and your brand are telling one?

Matteo Wyllyamz has recently spoken at Ithaca College, Cornell Cooperative Extension, TC3, NYCC, and the AFCU “Business Cents” program. He has also taught for CCU in Denver, Colorado Free University, Productivity Point, and the US Department of Defense.

In early 2013, Matteo became a Shorty Awards finalist for excellence in social media in the category of science. He is a magna cum laude graduate of the professional writing program at Metropolitan State College of Denver.

Matteo also works with companies and organizations, both large and small, to help them plan and/or evaluate the effectiveness of the story they are telling both online and IRL (in real life).

What is the story of your brand?

And if you didn’t realize that you and your company are telling one, then answering that question is the perfect place to begin.

Matteo describes himself as a “Beatnik super-human, disguised as geek, loitering at the intersection of Art and Science.” Connect with him to arrange a consultation or an appearance on radio, TV, and new media, or to organize a public presentation, such as a workshop, seminar, class, panel, keynote, speech, or other spoken word performance.

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#Hurricane #Sandy 4pm Sunday from #Ithaca, New York: The little yellow line shows the 175 miles (as the crow flies) between us (upper left red dot) and #NewYorkCity (lower right red dot). Very calm here at present. Dark clouds and a little light rain.

#Hurricane #Sandy 4pm Sunday from #Ithaca, New York: The little yellow line shows the 175 miles (as the crow flies) between us (upper left red dot) and #NewYorkCity (lower right red dot). Very calm here at present. Dark clouds and a little light rain.

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Podcast #31 - Meet the veggie-powered 24/7 RV-driving full-timer family of the @EcoWomb

On the road full-time in an RV that runs on waste vegetable oil …

… this beautiful family has dedicated their lives to healthy and sustainable living, organic foods, alternative fuels, renewable energy, natural parenting, and living from the heart.

Thanks to our new friends at Eco Womb for taking the time to speak to us about their amazing, sustainable lifestyle. If you haven’t listened to the podcast yet, this is a great one with which to start!

Thank you so much for listening. You can also subscribe to the @mouselink podcast on iTunes.

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Simple pleasures are the best. #coffee at #carriagehouseny 

Simple pleasures are the best. #coffee at #carriagehouseny 

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#cayugalake #fingerlakes #ithaca #noborders: @mlecal @phoebiencae Thanks for the lovely memories.

#cayugalake #fingerlakes #ithaca #noborders: @mlecal @phoebiencae Thanks for the lovely memories.

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Ithaca Falls over the holiday weekend. To get a sense of scale, see the little people to the right and standing at the very top of the waterfall. With @phoebience and @mlecal

Ithaca Falls over the holiday weekend. To get a sense of scale, see the little people to the right and standing at the very top of the waterfall. With @phoebience and @mlecal

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Social Media Tune-Up: Is the Hype Over?

Taking Your Social Media Efforts to the Next Level:
One workshop in two three-hour sessions

The social media honeymoon is finally over. The hype has died down, and realistic evaluations of its effectiveness are settling in. Which networks are still going strong, and what services may not be worth your time? Who are the new players? What should you be paying attention to, and what can you let go?

Designed for intermediate social media users and professionals who understand the basics, and want to take the effectiveness of their social networking to the next level, in this workshop you will learn how to create a coordinated social media campaign through management of multiple accounts on Twitter and Facebook, scheduling posts, searching profiles and conversations, analyzing and leveraging your following, viewing statistics, bulk follow/unfollow, and more.

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Introduction to Email Marketing

Understand and Choose Your Best Email ‘Blast’ Tool
One workshop in one three-hour session

Email marketing is a cost effective way for a small business to set itself apart from the competition, and engage with its core audience in a deeper way.

Today’s slew of email campaign management services can create for you an increased level of professionalism, not just in your Internet marketing presentation, but in the way customers will be able to engage you and respond to your business services.

You will learn how to format effectively designed email blasts, manage a list of addresses, and access real-time statistics that show you open-rates, click-through percentages, and actual purchases made. You will be able to analyze how long customers are spending on your website, and how often they visit via your newsletter.

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Just a little biking update

My second bike ride into Ithaca this year, and the first time I’ve carried all my gear (15-20 lbs?), which makes a significant difference going over the hills. 14.6 miles today for a total of 38.3 miles this week — my best week so far this year. I have just completed over 800 miles since I bought this bike last summer.

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How to Create Prezi ‘Zooming’ Presentations

Prezi, the PowerPoint Killer
One workshop in one three-hour session

PowerPoint is like a zombie: It’s dead, but it doesn’t know it yet.

You want your presentations to come to life, so you want to use Prezi, a web-based presentation tool that uses a single canvas instead of traditional slides.

Text, images, videos and other objects are placed on an infinite plane, and are grouped together in frames. The “zooming” interface then allows you as a presenter to create non-linear paths, where you can navigate a virtual idea map to illustrate your thoughts to the audience.

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