Business Marketing with Facebook & Twitter (Social Media 101)

Building Electronic Community Through Social Media:
One workshop in two three-hour sessions

Modern social media has been around for a few years now, and this technological trend shows no signs of letting up. Businesses both large and small have found ways to leverage the pervasive new mediums of Twitter, Facebook, and other networks to increase customer engagement and the bottom line. Is social media marketing just a new way of broadcasting commercial advertisements, or will you need to spend time engaging with your clients and potential customers? How much of your time and resources will you need to commit, and what kind of return can you expect on your investment?

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Public Speaking & Spoken-Word Performances

Social Media, Futurism, and ‘Technorealism’ Presentations by Matteo Wyllyamz

@Mouselink is the internet handle of the New-York-based author, teacher, public speaker and artist, Matteo Wyllyamz. Matteo is interested in new media, visual communication, “technorealism,” and future trends forecasting. He writes and speaks about the ways in which emerging technologies impact our society, communities, businesses, schools, and us as individuals.

This approach is sometimes referred to as “futurism.”

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What is ‘Phoneography’?

The ability to shoot, edit, produce, and upload multimedia content, entirely and exclusively with a smart phone or tablet, is a total game-changer for journalists, video bloggers, small business owners, non-profits, filmmakers, and activists alike. As essential as multimedia has become for the web, it is transforming social media as well, infusing it with the power to become more real-time and personal than ever.

Join Matteo Wyllyamz, a.k.a. @mouselink, as he takes a look at the most popular creative apps and services, as well as some of the more innovative results that can ultimately be used in Internet marketing, journalism, education, activism, and storytelling. … We’re only limited by what we can imagine.

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Social Media Tune-Up: Is the Hype Over Yet?

Taking Your Social Media Efforts to the Next Level:
One workshop in two three-hour sessions

The social media honeymoon is finally over. The hype has died down, and realistic evaluations of its effectiveness are settling in. Which networks are still going strong, and what services may not be worth your time? Who are the new players? What should you be paying attention to, and what can you let go?

Designed for intermediate social media users and professionals who understand the basics, and want to take the effectiveness of their social networking to the next level, in this workshop you will learn how to create a coordinated social media campaign through management of multiple accounts on Twitter and Facebook, schedule posts, search profiles and conversations, analyze and leverage your following, view statistics, bulk follow/unfollow, and more.

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Introduction to Internet Statistics

Measure the Effectiveness of Your Internet Marketing
One workshop in one three-hour session

It’s one thing to have a lot of likes on Facebook or followers on Twitter, but how many people are actually seeing and responding to your posts? Is Klout a good measure of your social media effectiveness, or are there other, more transparent tools that provide clearer feedback? And what about the reach of your email marketing campaigns or the impact of your YouTube videos?

A greater understanding of analytical tools and their associated terminology will help you better measure the effectiveness of your Internet Marketing efforts, because numbers on the Internet can be deceiving.

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Getting Found Online

Essential Search Engine Optimization Skills (SEO)
One workshop in two three-hour sessions

The information explosion continues, as the amount of Internet data we are all creating will increase by 50-75x in the next 10 years. With that much information out there, how will people easily find you or your business when they search online?

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Introduction to Email Marketing

Understand and Choose Your Best Email ‘Blast’ Tool
One workshop in one three-hour session

Email marketing is a cost effective way for a small business to set itself apart from the competition, and engage with its core audience in a deeper way.

Today’s slew of email campaign management services can create for you an increased level of professionalism, not just in your Internet marketing presentation, but in the way customers will be able to engage you and respond to your business services.

In this workshop, you will learn how to format effectively designed email blasts, manage a list of addresses, and access real-time statistics that show you open-rates and click-through percentages.

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@Mouselink Workshops & Business Training

Internet Marketing & Social Media Education
by Matteo Wyllyamz

@Mouselink is the internet handle of the New-York-based author, teacher, public speaker and artist, Matteo Wyllyamz. Matteo is interested in new media, visual communication, “technorealism,” and future trends forecasting. He writes and speaks about the ways in which emerging technologies impact our society, communities, businesses, schools, and us as individuals.

This approach is sometimes referred to as “futurism.”

Matteo Wyllyamz speaks on futurism, new media, and Internet marketing topics

Are you paying attention? Our planet is changing at an exponential rate. If you don’t know what dramatic changes are coming in the next few years, how will you be prepared? Or will your adaptations come too late? 

Matteo specializes in bringing the details of these emerging technologies to those who may not already be paying attention, and creates visual and spoken-word presentations on these same topics. Matteo likes to tell stories within the framework of the “philosophy of technology.” Many of these stories are global. Some are local. All are personal.

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How to Create Prezi ‘Zooming’ Presentations

Prezi, the PowerPoint Killer
One workshop in one three-hour session

PowerPoint is like a zombie: It’s dead, but it doesn’t know it yet.

But you want your presentations to come to life, so you want to use Prezi, a web-based presentation tool that uses a single canvas instead of traditional slides.

Text, images, videos and other objects are placed on an infinite plane, and are grouped together in frames. The “zooming” interface then allows you as a presenter to create non-linear paths, where you can navigate a virtual idea map to illustrate your thoughts to the audience.

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The Future Workplace is Social. Are you ready?

Identifying the emerging trends of sociotechnology

It took 38 years for radio to reach 50 million listeners, and 14 years for television to reach 50 million viewers, but it only took four years for the Internet to gain 50 million users, and social-media sites such as Facebook, Twitter, and Instagram actually hit the 50-million-user milestone in months, rather than years.

Through our rapidly developing technology, everything is accelerating, and in a very short time, the use of social media has come to dominate our lives, both in and out of the workplace. ‘Millennials’ — those born after 1980 — are known for their pervasive and all-encompassing social-media use, and will represent 75% of the workforce by 2025.

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15 Reasons to Pay Attention to the Future

The future is important because we’re all going to be living there.

Matteo Wyllyamz, “technological futurism” enthusiast, will take us on a one-hour roller coaster ride into the things to come. When we take a look at current trends, and project them into the coming century, can we get an idea of how decades of disruptive technological advances will affect our families, businesses, communities, societies, and species? 

A lot of futurists only talk to other futurists.
I am just an everyday guy who’s fascinated by trends forecasting.

What is ‘futurism’ and why do we need to embrace it?
2013: The end of an era and the beginning of a new age.

Trickle-down technology and the run-away freight train
You can’t put the toothpaste back in the tube or the genie back in the bottle. Everything that can happen, will happen.

Accelerating returns, and exponential curves
Moore’s Law means computers one million times more powerful than today will exist within the next 20 years.

Smart phones get smarter.
Your intelligent assistant, watching, and listening in, and helping you wherever you go.

Continued disruption of key industries and institutions
Robots are not just for replacing factory workers any more. Knowledge workers, hold on to your hats: Reporters, writers, actors, pharmacists, and even lawyers and doctors are up for automated replacement. The merging of corporations, banks, and government. More bubbles burst: Jobs and education. Expectations flattened.

The cage-match challenge for a petroleum-based civilization

Banning local & alternative currencies
The emergence of the “Cashless Society.”

3D printing and the personal manufacturing revolution

Electronic paper and digital glass
Computer-driven displays in virtually anything. How about a “skin” for your house?

Smart appliances, houses, cities and the intelligent grid

How *everything* can and will be tracked
GPS, RFID, licence plate scanners, facial recognition, and cameras so small you can’t see them. Privacy lost.

Do you enjoy driving? Well, forget it.

Google’s predictive search is only the beginning.
"With enough information, we can predict what you are going to do before you do it."

Will wars never cease?
Take anything happening “over there,” and then imagine it here. Increasingly large uninhabitable regions. The creation of “green zones.”

The emergence of super-humans.

Smarter-than-human machines and the coming Singuarity

Understanding the true oppositional forces driving human development
Centralization (the collective) vs. Decentralization (the individual). Control vs. chaos: How fear is exploited in the guise of safety. And are haves and have-nots the antecedent to the Morlocks and the Eloi?

Check the calendar for an upcoming presentation or workshop, or hire Matteo to have him speak to your group or at your event.


Was Rod Serling the Lost Beat Poet?

(His smoky, dimly lit coffeehouse, the Twilight Zone …)

Since childhood, I have been an admirer of the original Twilight Zone television series of the late 1950s and early 1960s, but it wasn’t until I studied Beat Generation literature in college that it occurred to me that Rod Serling was really the Beat writer for television during that era.

His teeth-clenched deliveries, smoldering cigarette in hand, are like well-crafted stage performance readings, and while his Twilight Zone monologues are indeed poetic, they are also tempered by his stated desire to sneak his anti-establishment morality plays past the corporate censors and onto the airwaves of the day.

Consequently, Serling wears a dark suit in lieu of a Beatnik black turtleneck, and the hypnotic Twilight Zone theme, played through a guitar and orchestra, is like an expansion of iconic Beat bongo accompaniment. The characteristic drums can even be heard in the background of this famous theme.

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