Text

What is ‘Phoneography’?

The ability to shoot, edit, produce, and upload multimedia content, entirely and exclusively with a smart phone or tablet, is a total game-changer for journalists, video bloggers, small business owners, non-profits, filmmakers, and activists alike. As essential as multimedia has become for the web, it is transforming social media as well, infusing it with the power to become more real-time and personal than ever.

Join Matteo Wyllyamz, a.k.a. @mouselink, as he takes a look at the most popular creative apps and services, as well as some of the more innovative results that can ultimately be used in Internet marketing, journalism, education, activism, and storytelling. … We’re only limited by what we can imagine.
  

Continue reading >>

Text
Text

Getting Found Online

Essential Search Engine Optimization Skills (SEO)
One workshop in two three-hour sessions

The information explosion continues, as the amount of Internet data we are all creating will increase by 50-75x in the next 10 years. With that much information out there, how will people easily find you or your business when they search online?

Continue reading >>

Text

How to Create Prezi ‘Zooming’ Presentations

Prezi, the PowerPoint Killer
One workshop in one three-hour session

PowerPoint is like a zombie: It’s dead, but it doesn’t know it yet.

But you want your presentations to come to life, so you want to use Prezi, a web-based presentation tool that uses a single canvas instead of traditional slides.

Text, images, videos and other objects are placed on an infinite plane, and are grouped together in frames. The “zooming” interface then allows you as a presenter to create non-linear paths, where you can navigate a virtual idea map to illustrate your thoughts to the audience.

Continue reading >>

Photo
#Selfie of me #speaking at #140conf12, posted by @140conf (with my edits). Please also see #mouselinkme

#Selfie of me #speaking at #140conf12, posted by @140conf (with my edits). Please also see #mouselinkme

Text
Text

#140conf: Need help with a place to flop, couch-surf, stow-away, etc.

I am really thankful that this week I have the honor of being invited to participate in #140conf, which I think of as the most prominent Twitter conference in the U.S.

I will be presenting on WED 6/20 at 9:05am on the subject of Phoneography: How mobily created, short-form multimedia has transformed a formerly lazy dad into a passionate camera phone artist. I am super excited about this opportunity to share my experiences of experimenting with these new forms of artistic expression and story-telling. You can watch the entire event live on Ustream at http://www.ustream.tv/nyc140conf

I have had one little blip in my plans, however. I just found out that the friend I have stayed with in the past in Manhattan has moved, and although he is still generously offering for me to couch-surf at his apartment, I am concerned that the increased distance from the venue (The 92nd Street Y in Manhattan) will cause transportation problems for me, as I will not have a car.

I am wondering if anyone can help out with a place to stay? All I need is somewhere to lie down and sleep — even a floor will do. Taking a shower or two would be lovely, but at this point, that seems like a luxury. I do not currently have the funds to pay for a room at $140/night, but I would be able to contribute if somebody wouldn’t mind a roommate at a hotel.

If you read this and are not able to hook me up with a sleeping arrangement, could you please help by forwarding this message on to your own social network? If you or somebody you know would be able to assist, you can also leave a message in the comments section below, tweet me, or email me at: mouselink at gmail dot com.

Thanks so much!

Be well, Matteo

Text

#Tweetstock007 Reminded Me That Developing an Authentic Voice is Key for Any Social Media

In our use of social media, we have lots of choices to make, and one of the most important is the type of voice we develop. Will it be corporate or personal, serious or playful? Angry, political, religious, agnostic, positive, negative, or neutral? Nice or mean, smart or … not? It is a choice we make when we begin to speak for ourselves or a brand, but it is also a developmental process that never ends, and it is reflected every single time we post something for an online audience, whether it be a blog, Facebook update, or tweet. Through that voice, we create in the minds of our audience an evolving, yet enduring, impression of who we are are and what we are about. It’s a persona. And this matters a whole lot.

This last week I had the pleasure, honor, and privilege of being invited to make a presentation at Tweetstock 007 in Brantford, Ontario, Canada. This is more of a “rock show” for social media enthusiasts, than it is a conference, in my feeling. Very professional, but also, not stiff. I like this. For me, the opportunity of being able to take in social media presentations and be exposed to the thoughts of expert Internet marketing professionals from all walks of life, is an experience rife with lessons in allowing myself to be authentic, genuine, and candid. …

Vulnerable, even.


Continue reading >>

Photo
#Tweetstock007: Wanted to post this earlier but couldn’t because of local connectivity issues. #Tiltshift from the same stage POV. (Taken with instagram)

#Tweetstock007: Wanted to post this earlier but couldn’t because of local connectivity issues. #Tiltshift from the same stage POV. (Taken with instagram)

Text

Was Rod Serling the Lost Beat Poet?

(His smoky, dimly lit coffeehouse, the Twilight Zone …)

Since childhood, I have been an admirer of the original Twilight Zone television series of the late 1950s and early 1960s, but it wasn’t until I studied Beat Generation literature in college that it occurred to me that Rod Serling was really the Beat writer for television during that era.

His teeth-clenched deliveries, smoldering cigarette in hand, are like well-crafted stage performance readings, and while his Twilight Zone monologues are indeed poetic, they are also tempered by his stated desire to sneak his anti-establishment morality plays past the corporate censors and onto the airwaves of the day.

Consequently, Serling wears a dark suit in lieu of a Beatnik black turtleneck, and the hypnotic Twilight Zone theme, played through a guitar and orchestra, is like an expansion of iconic Beat bongo accompaniment. The characteristic drums can even be heard in the background of this famous theme.

Continue reading >>

Photo
#prezi for today’s talk. #wishmeluck! (Taken with instagram)

#prezi for today’s talk. #wishmeluck! (Taken with instagram)

Photo
finishing up my #prezi on using #prezi.  #beingjohnmalcovich (Taken with instagram)

finishing up my #prezi on using #prezi. #beingjohnmalcovich (Taken with instagram)

Photo
finishing up the #prezi for this afternoon’s #socialmedia workshop for the amazing #bizcents program. (Taken with instagram)

finishing up the #prezi for this afternoon’s #socialmedia workshop for the amazing #bizcents program. (Taken with instagram)