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Getting Found Online

Essential Search Engine Optimization Skills (SEO)
One workshop in two three-hour sessions

The information explosion continues, as the amount of Internet data we are all creating will increase by 50-75x in the next 10 years. With that much information out there, how will people easily find you or your business when they search online?

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Social Media Tune-Up: Is the Hype Over Yet?

Taking Your Social Media Efforts to the Next Level:
One workshop in two three-hour sessions

The social media honeymoon is finally over. The hype has died down, and realistic evaluations of its effectiveness are settling in. Which networks are still going strong, and what services may not be worth your time? Who are the new players? What should you be paying attention to, and what can you let go?

Designed for intermediate social media users and professionals who understand the basics, and want to take the effectiveness of their social networking to the next level, in this workshop you will learn how to create a coordinated social media campaign through management of multiple accounts on Twitter and Facebook, schedule posts, search profiles and conversations, analyze and leverage your following, view statistics, bulk follow/unfollow, and more.

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Introduction to Internet Statistics

Measure the Effectiveness of Your Internet Marketing
One workshop in one three-hour session

It’s one thing to have a lot of likes on Facebook or followers on Twitter, but how many people are actually seeing and responding to your posts? Is Klout a good measure of your social media effectiveness, or are there other, more transparent tools that provide clearer feedback? And what about the reach of your email marketing campaigns or the impact of your YouTube videos?

A greater understanding of analytical tools and their associated terminology will help you better measure the effectiveness of your Internet Marketing efforts, because numbers on the Internet can be deceiving.

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