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A Fond Farewell to the Carriage House Cafe

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For the past five years I have managed social media and Internet marketing efforts for the Carriage House Cafe here in Ithaca, New York. Together we have spear-headed the use of new media to tell a brand’s story; we were one of the very first businesses in Ithaca to be active on Twitter and Foursquare.

Because we were the tip of the spear during that time, Your News Now in Syracuse did a piece on me and the CHC’s use of Twitter. This evening news story was seen by an executive at Ithaca College who got in touch with me, and invited me to sit on a social media panel discussion for local business people at the Chamber of Commerce.

That started the ball rolling, and my life hasn’t been the same since.

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Introduction to Internet Marketing (101)

Telling Your Story Authentically with Modern Tools
One workshop in one three-hour session

The amount of data in the world will increase 50-75x in the next decade. Will people be able to find you in the midst of this information explosion? Will traditional marketing techniques be effective in this new age, or is the Internet just a new way to advertise? 

To find the answer to these questions, we must learn how to tell an authentic human story. The technological tools available to us today represent unprecedented opportunities to share our experiences through rich new decentralized forms of media.

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How to beat the Facebook censorship algorithm

Here’s the 13min episode I recorded with the Smashing Pixels podcast with Trevor Cherewka and Robert Lavigne to talk about beating the Facebook censorship algorithm. If you want to reach your maximum potential audience on Facebook, it is a must to understand how this works.

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The sudden death of our beloved dog helps me re-appreciate the personal value of media

 
I stepped out of the shower, and was surprised to see my partner Phoebe standing in the hallway. I didn’t know she had come home, and she had an anguished look on her face.

"I think Snyph is dead." She said, her voice breaking.

She had gotten a call from a friend who said she thought our dog had been hit by a car on the highway down the road from our house. I immediately realized I hadn’t seen our 12-year-old Jack Russell terrier in the last half hour. We both went outside and called for her. Our puppy was nowhere to be seen.

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